How to Create a LinkedIn Learning Course (Complete Guide for 2026)
*Get the free LinkedIn Starter Pack with templates, profile tips, and growth strategies to accelerate your creator journey.* 🔗 https://clickhubspot.com/5cce2bLinkedIn Learning pays creators to teach on their platform—and you could be next. In this video, I break down the exact 6-phase process I used to go from posting on LinkedIn to creating a course that's reached thousands of learners (and even been featured by top universities).
Whether you're a marketer, founder, or entrepreneur, I'll show you how to turn your expertise into a LinkedIn Learning course.
What You'll Learn:
How LinkedIn's content team discovers and invites instructors
The 4 Cs of Authority framework for getting noticed on LinkedIn
How to apply directly (even without an invite) and what to include in your sample video
Step-by-step course planning, from outline to learning objectives
What the recording process actually looks like (studio vs. home setup)
6 proven promotion tactics to maximize your course reach
Chapters:
0:00 Intro: My LinkedIn Learning Story
1:16 What Is LinkedIn Learning?
1:58 Phase 1: Build Authority on LinkedIn (The 4 Cs)
4:18 Phase 2: Get Accepted or Invited
7:08 Phase 3: Plan & Structure Your Course
9:14 Phase 4: Record & Produce Your Course
9:57 Phase 5: Promote Your Course
10:32 Phase 6: Make Your Course Visible
This video is perfect for content creators, marketers, and business owners who want to scale their impact and create a new revenue stream through online education.
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
⚠️ Disclaimer
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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