Neuromarketing, emociones y decisiones de voto en el Perú | #ForoUNIR
Analizamos el comportamiento del votante desde la neurociencia y el marketing político.Con las elecciones del Perú como telón de fondo, abordamos el papel del sistema límbico en la toma de decisiones rápidas, el impacto de la saturación informativa y las fake news, el fenómeno del antivoto y las dinámicas de polarización.
Además, reflexionamos sobre distintos aspectos: el voto como respuesta emocional, el fenómeno del antivoto, la decisión de última hora, el candidato como marca emocional o el uso estratégico de narrativas.
También, exploramos cómo se construye la marca del candidato, el uso estratégico de símbolos y narrativas, y el papel de las redes sociales y la microsegmentación emocional en la construcción de liderazgo.
Para ello, contamos con profesionales del sector, entre ellos, José Ruiz Pardo, fundador y CEO de Goli Neuromarketing; Mª del Mar Soria Ibáñez. docente del Máster en Neuromarketing de UNIR; y Mario García Gurrionero, ejecutivo académico y docente del Máster en Comunicación y Marketing Político de UNIR. Receive SMS online on sms24.me
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