ChatGPT Dots Changed How I'd Automate My Marketing
*Get the free ChatGPT Dots guide (3 copy-paste Dot hand-offs for deals, content, and audience questions):* https://clickhubspot.com/9071Stop giving ChatGPT prompts. Start giving it responsibilities. In this tutorial, Karl shows you how to use ChatGPT Dots for marketing: always-on ChatGPT agents that take ownership of recurring work and keep making progress between your conversations.
We build a marketing Dot from scratch and give it increasingly useful jobs, from a performance monitor to a full morning marketing brief, using one simple rule: the Dot does the work, you decide what matters. Whether you're a marketer, entrepreneur, or small business owner, you'll learn how to delegate the repetitive work around your decisions without losing control.
WHAT YOU'LL LEARN
00:00 What if ChatGPT started your workday for you?
01:34 The one shift that makes Dots different from regular ChatGPT
02:16 What's under the hood: cloud computer, connected apps, and scheduled work
03:23 How to build your first marketing Dot: Job, Context, Rules, Check-in
04:29 Responsibility #1: Watch the business (performance monitor)
05:48 Responsibility #2: Turn one content asset into a pipeline
06:47 Responsibility #3: Don't let good leads disappear (HubSpot follow-up)
07:55 Responsibility #4: Find what your customers keep telling you
09:00 Responsibility #5: Keep an eye on competitors and AI answers (AEO)
09:58 Responsibility #6: Build your morning marketing brief
11:04 The part I wouldn't automate: green, yellow, and red zones
11:53 Four more Dot jobs to steal
12:50 How to actually get started (start narrow, earn trust, expand)
💬 If you could give a Dot one part of your marketing job tomorrow, what would you hand over first? Tell us below 👇
*Get the free ChatGPT Dots guide:* https://clickhubspot.com/9071
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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