Genius Marketing Strategy of Zerodha - Flywheel Stratery | Case Study | Sahil Khanna
🤯 Ever wondered how Zerodha is crushing its competition without spending a single rupee on flashy ads, while its heavily-funded rivals are burning crores? It’s a story of genius strategy, not just luck.In this deep-dive case study, we're breaking down the "Flywheel Strategy" that Nithin and Nikhil Kamath are using to build an untouchable brand. We'll explore how they've turned education, content creators, and a unique "anti-marketing" approach into their biggest assets.
What we'll cover in this video:
The simple problem that led to the birth of Zerodha.
How Zerodha is using its profits to build a powerful ecosystem (Varsity, Zero1 Network).
Why they are paying creators lakhs without asking for promotions.
The "Culture Engine" - a masterclass in subconscious marketing.
Zerodha vs. Groww: Why more users doesn't always mean more profit.
The real math behind their "zero" marketing spend.
This isn't just a case study; it's a lesson in building a profitable, ethical, and long-lasting business. If you're an entrepreneur, this is pure gold.
We've published a detailed article with all the charts and data from this video. Check it out here:https://lapaas.com/bizlabs/zerodha-flywheel-marketing-strategy
Zerodha - How It's Profitable Since Day One? Ft. Nithin Kamath #FoundersUnfiltered- https://youtu.be/zry2Fne6Z0I?si=mTHmQCYt3wAD-qyn
CASE STUDY- https://youtube.com/playlist?list=PLd9tDukllEeqM66QBUA4QWxE2sIlWDEqF&si=oWyp7z0r151F3Amb
Read Full blogs here- BizLabs- https://lapaas.com/bizlabs/
Read Full Blogs - Trends- https://lapaas.com/trends/
Buy Our Course: https://lapaas.com/solopreneur.html
Or Contact 9540065704 (On working hours, else WhatsApp)
For exclusive update about Sahil khanna and lapaas, the content we don't share anywhere else- Join our whatsapp channel for- https://whatsapp.com/channel/0029Va4ra9d3LdQQCLgqsk3g
👉🏻Download Our App
✔️Android- https://play.google.com/store/apps/details?id=com.rpy.lapaasfktfcs
✔️iOS - https://apps.apple.com/in/app/lapaas-business-booster/id6499594612
Understand your personality and how it affects your career and relationships. Take our free personality test- https://lapaas.com/personality-test.html
Video Timestamps
0:00 - The Zerodha Paradox: Winning with ZERO Marketing Spend
0:42 - The Real Origin Story of Zerodha
1:31 - How Zerodha Disrupted the Old Brokerage System
2:25 - The Turning Point: How Aadhaar Changed the Game
2:51 - The Competition Arrives: The War of Marketing Budgets
3:46 - The Secret Weapon: Zerodha's Flywheel Strategy Explained
4:09 - Pillar 1: Free Education (Varsity) & The Zero1 Creator Network
5:30 - Building a "Culture Engine" for Subconscious Branding
7:03 - The Long-Term Play: How Rainmatter Creates Future Customers
7:57 - Nithin Kamath's "Anti-Marketing" Philosophy
9:33 - The Big Fight: User Count (Groww) vs. User Quality (Zerodha)
11:01 - The Ultimate Goal: How Zerodha Builds Unbreakable Trust
12:16 - The Real "Cost" of Zerodha's Marketing
12:41 - Final Thoughts & Conclusion
#zerodha #casestudy #marketingstrategy #business #entrepreneurship #nithinkamath #indianstartups #stockmarket #flywheel #sahilkhanna
For Business Enquiry or Collaboration, Mail Us at lapaasindia@gmail.com or Call at 95400 65704
Buy our course - https://lapaas.com/ Or Contact 9540065704 (On working hours, else WhatsApp)
👉🏻Consultation- https://lapaas.com/
👉🏻Download Our App
✔️Android- https://play.google.com/store/apps/details?id=com.rpy.lapaasfktfcs
✔️iOS - https://apps.apple.com/in/app/lapaas-business-booster/id6499594612
👉🏻 Join this channel to get access to perks:
https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/join
👉🏻Follow Other Channels
✔️ Lapaas Voice - https://www.youtube.com/@lapaasvoice
✔️ Sahil Khanna Talk Show- https://www.youtube.com/@sahilkhannashow
✔️ Lapaas Tech - https://www.youtube.com/@lapaastech
✔️ Ask Sahil Khanna- https://www.youtube.com/@AskSahilKhanna
✔️ Sahil Khanna- https://www.youtube.com/@SahilKhannaa
👉🏻Follow Sahil Khanna
✔️Instagram- https://www.instagram.com/intellectualindies/
✔️Twitter- https://twitter.com/intellectualins
✔️Facebook Page- https://www.facebook.com/IntellectualIndies
👉🏻Our Top Rated Playlist-
✔️Problem Solving Masterclass https://youtube.com/playlist?list=PLd9tDukllEeq9hZ5Q36v96QyxRfEUZ4Y2&si=f2AseikIPtKLFpTo
✔️Digital Marketing For Businesses
https://youtube.com/playlist?list=PLd9tDukllEeqGmf5D5OycdZJshPe11J2N&si=Que1VMO8p3kx-Fpb
✔️Founders Unfiltered
https://youtube.com/playlist?list=PLd9tDukllEeqfbq1dKXwXboq4yrr0LJhz&si=6kQtG1z_hTOutmQ9
✔️Founder’s Playbook
https://youtube.com/playlist?list=PLd9tDukllEeqisRQ_MdLDG5rlb-h8CKNZ&si=5mLmmGHjxn2bhXYN
✔️How Big Companies Make Money?
https://youtube.com/playlist?list=PLd9tDukllEepTKfQr7Cen06yC9hjADvbG&si=llmWTFtBx62loGIf Receive SMS online on sms24.me
TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.
Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.
Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.
Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
@YouTubeReaderBot allows you to subscribe to Youtube channels.
By using @YouTubeReaderBot Bot you agree with YouTube Terms of Service.
Use the @YouTubeReaderBot telegram bot to be the first to be notified when new videos are released on your favorite channels.
Look for new videos or channels and share them with your friends.
You can start using our bot from this video, subscribe now to Genius Marketing Strategy of Zerodha - Flywheel Stratery | Case Study | Sahil Khanna
What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
