California Built a Delete Button for Your Data - Here's How It Works (Cal Privacy Interview)
California created a free service that deletes your personal information from over 600 registered data brokers. Tom Kemp, Executive Director of the California Privacy Protection Agency (Cal Privacy), breaks down how the DROP system actually works, why data brokers face fines of up to $40 million a day for non-compliance, what to do if you live outside California, and more.🔗 SOURCES & LINKS
• Cal Privacy: https://cppa.ca.gov
• DROP: https://privacy.ca.gov
• California Safe at Home Program: https://www.sos.ca.gov/registries/safe-home
🔎 RELATED VIDEOS
https://youtu.be/CWi82YljpPw
https://youtu.be/DlLl3CZoyKM
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⏱️ TIMESTAMPS
00:00:00 INTRO
00:01:44 CPPA VS. CAL PRIVACY
00:02:52 TOM'S BACKGROUND
00:04:39 CAL PRIVACY RELATIONSHIP WITH BIG TECH
00:07:38 CAL PRIVACY INSPIRATION
00:12:23 THE PRIVACY PARADOX
00:15:15 CALIFORNIA'S APPROACH VS. OTHERS
00:18:04 UPCOMING BROWSER REQUIREMENTS
00:19:15 DELETE REQUEST AND OPT-OUT PLATFORM (DROP)
00:26:08 HOW DROP WORKS
00:28:05 DROP VS. DATA REMOVAL SERVICES
00: 37:14 WHO RUNS THE DROP TECH?
00:39:43 DATA SECURITY & INFRASTRUCTURE
00:46:14 LEAVING OR CUSTOMIZING DROP
00:46:46 TIMING
00:47:33 DATA BROKER REGISTRY
00:49:41 DATA BROKER REACTION
00:51:36 WHY IS THIS RETROACTIVE?
00:54:45 HOW TO ADVOCATE WHERE YOU ARE
00:57:50 FEDERAL PRIVACY REGULATION
01:00:12 HOW TO UTILIZE YOUR RIGHTS & TOOLS
01:04:14 FINAL THOUGHTS
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