🎯 How Flipkart & Myntra Outsmarted Return Fraud with One Simple Move!
Customers were misusing the return policy ordering clothes, wearing them to weddings & parties, and sending them back within 10 days. It was "free rental fashion", and Flipkart & Myntra were bleeding losses.Enter a brilliant low-cost solution. Mutual Risk Reverse Strategy. They redesigned the return tags as larger, more visible, placed in multiple spots, and non-removable without damage. Now, if you wear it out, you can't return it. No tag = No refund. Problem solved.
A tiny creative tweak. Huge impact.
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What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
