23.98K ≠ Pure Gold?! 😱 Shocking Gold Truth EXPOSED! ft. Aura Gold N K Anand x TS
In Episode 06 of The Tamil Selvan Show (TS2), we take an independent and non-promotional look at digital gold — an investment option that has seen rapid adoption in India but is still surrounded by confusion, assumptions, and unanswered questions. Our guest for this episode is N K Anand, Founder & CEO of Aura Gold. This conversation is not a collaboration or endorsement; it is a clarity-driven discussion intended to represent the questions real investors are asking today.We examine why digital gold exists alongside physical gold, ETFs, mutual funds, and why the digital gold ecosystem remains unregulated by SEBI or RBI. The discussion goes deeper into how pricing is determined, why prices differ across platforms, the role of spreads and delivery charges, and what “lifetime free vaulting” truly means from a business and investor perspective. We also address sourcing, storage, audits, transparency around gold providers, and how platforms prepare for future regulatory frameworks.
A significant part of this episode focuses on investor protection — including purity standards such as 99.99% versus 99.92%, portability of digital gold, selling within the same app, and what happens if regulations become mandatory in the future. This episode is designed to inform, not persuade — offering viewers a clear, balanced understanding of how digital gold works, where the risks lie, and what questions every investor should ask before putting their money in.
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Timestamp:
00:00:00 In This Video
00:02:22 Intro
00:03:11 Why Aura Gold started
00:05:26 How Aura Gold succeeded
00:06:41 Why build a gold app
00:13:25 What happens when you buy gold
00:15:09 Digital gold lock-in
00:15:46 Mass redemption risk
00:17:26 How live gold prices are set
00:18:53 Real gold price websites
00:20:13 Price difference across apps
00:21:09 ETF truth NAV, GST, tracking
00:26:25 Aura Gold selling margin
00:29:18 Delivery charges explained
00:31:07 If fake gold is received
00:33:02 Aura Gold profit model
00:35:54 Gold sourcing partner
00:36:59 Vault and storage partner
00:38:25 Why details aren’t public
00:39:55 Trustee and audit process
00:41:02 Why audit reports not shared
00:42:26 Lifetime free storage logic
00:44:45 Gold safety in disasters
00:46:13 Insurance partner
00:46:43 23.98K purity controversy
00:51:01 Gold testing methods
00:53:29 Gold purity explained
00:56:31 Purity certificates
00:58:18 Making charges explained
00:59:01 Audit shortfall history
00:59:47 Trusting unregulated gold
01:01:42 Offline vs digital gold
01:03:07 Resale spread
01:04:53 22K vs 24K gold
01:05:43 SEBI regulation barrier
01:06:44 Impact of SEBI regulation
01:07:46 SEBI circular timing
01:10:06 If a gold app defaults
01:13:20 Aura Gold experience centre
01:13:49 Gold rotation policy
01:15:05 Nominee option
01:16:03 Investment limits
01:16:37 Founder’s asset allocation
01:19:49 Founder’s mistakes
01:22:17 Gold loans via digital gold
01:23:09 RBI rule on 24K loans
01:23:59 Founder’s real estate view
01:24:55 Diversification strategy
01:25:44 Gold vs silver ratio
01:26:27 Best gold for beginners
01:29:28 Gold vs equity allocation
01:30:26 Physical vs digital gold
01:31:52 Future gold outlook
01:33:50 Future silver outlook
01:34:07 Silver demand future
01:35:24 Best silver investment
01:36:21 Silver resale spread
01:37:04 Jewellery shop redemption
01:37:52 Founder’s advice
01:39:17 Audience questions
01:40:46 Outro
🎯 About the Host
The Tamil Selvan Show is hosted by Mr Tamil Selvan, Founder of Tamil Tech, is one of India’s leading tech YouTubers. Known for his unbiased reviews and simple explanations, he has been featured in Forbes India’s Digital Stars and the Top 100 Creators list. Beyond tech, he runs multiple channels covering tech content, vlogs, and lifestyle, making technology accessible to millions of Tamil speakers.
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#TamilTech #SuperMrTT #MrTT #TamilSelvanShow #Podcast #TamilPodcast #digitalgold #goldinvestment #finance #sebi #rbi #goldpurity #transparency #indianinvestor #tamilfinance #stockmarket #goldetf #gold #goldbees #physicalgold #auragold #egold #goldmutualfund #silver #silverbees #silveretf #silvermutualfund #mutualfunds #mutualfund #etfs #sip #goldsip #howtoinvest #how #howto Receive SMS online on sms24.me
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