What 300 Email Marketers Got Wrong in 2026 (And Exactly How to Fix It)
40% of marketers are still tracking an email metric that stopped being accurate in 2021 — and it might be quietly costing you your best leads.*Download the free 2026 Email Marketing Growth Playbook to run your own numbers before your next send:* 🔗https://clickhubspot.com/w5kk
HubSpot surveyed over 300 email marketers to uncover the real gaps in how teams run their email programs in 2026. The results are a little unsettling. The metrics and habits most teams built their email workflow around? They don't work anymore. In this video, we break down 5 data-backed email marketing trends you need to know — what's broken, why it's broken, and exactly how to fix it.
In this video, you'll discover:
-Why sunsetting contacts after 30–90 days of inactivity is costing you buyers who are still in their decision window
-How to use AI for behavioral segmentation — not just writing — so the right message reaches the right person
-The 3-part welcome email framework that protects your sender reputation from day one
-Why Apple's Mail Privacy Protection silently broke open rate tracking in 2021, and what to measure instead
-The three email health indicators Gmail and Yahoo actually care about (and how to stay in the primary inbox)
Timestamps:
00:00 Introduction: Are You Deleting Your Best Leads?
01:07 Trend 1: The Sunsetting Myth - Why Your List Hygiene Is Removing Buyers Mid-Decision
03:15 Trend 2: AI Got Smarter - How to Use AI Beyond Content Generation
05:57 Trend 3: The Editor Shift - What High-Performing Newsletter Editors Do Differently
08:16 Trend 4: The Metric That Broke - Why Your Open Rate Has Been Lying to You Since 2021
10:04 Trend 5: The Invisible Problem - Inbox Placement, Deliverability & What To Track Instead
Whether you're an SMB owner managing your own email list or a marketer running campaigns for clients, these email marketing strategies will help you build a cleaner list, improve inbox placement, and finally trust your data again.
#HubSpot #EmailMarketingTips #DigitalMarketing Receive SMS online on sms24.me
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