Lacoste ने India में कैसे बनाया Luxury Brand? | Bada Business Podcast | Dr Vivek Bindra
Dr. Vivek Bindra in an exclusive Podcast with Lacoste India MD & CEO, Rajesh Jain.जानिए कैसे @Lacoste ने India में Luxury Fashion को Indianised करके एक Fortune Brand बना दिया!
India में Lacoste कैसे अपना पूरा distribution network, retail strategy, और consumer experience Operate करता है? Fashion retail, Inventory Managemant, SKU Planning, AOV, ATV, Basket Size, Cash Flow, और Counterfeit Control को इस वीडियो में समझे. जानिए Lacoste India की pricing strategy, luxury brand discounting strategy, brand positioning, franchise model, digital marketing strategy और customer retention का पूरा business model.
00:00 Introduction
03:00 Global vs Indian Operations: Ownership, IP & Brand Governance
09:53 Lacoste Licensing Model between India and Global
14:32 India में Luxury Retail कैसे चलता है? Compliance से लेकर Store Expansion तक
19:58 Luxury Brand Strategy - Fabric, Design, Inventory, Price Control
31:25 Lacoste India Distribution Model
40:30 Retail Industry के unit economics और key margin levers
47:06 Collection Planning, Seasonality & End-of-Season strategy
01:01:11 Inventory Cycle को 180 days से 60–90 days कैसे लाया जाए?
01:12:42 SKU Rationalization और Assortment Planning का पूरा Framework
01:24:05 Store Expansion Strategy
01:32:43 End Of Season Sale Strategy — Discount Percentage Calculation
01:40:33 Loyalty Program से 70% Redemption Rate कैसे हासिल होता है?
01:47:50 Lacoste Competitive Moat
02:02:16 Key Learnings for Startups
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