The New $30,000 Ford Truck That Will NEVER Happen

Can Ford really build a $30,000 electric truck? The announcement that this new electric truck is slated for production in Louisville, Kentucky, caught my attention, but the math simply does not add up for that entry-level price. I am looking at why the projected manufacturing costs seem disconnected from the realities of modern assembly lines.

After more than 50 years working in the automotive industry, I have seen plenty of bold promises that fail to materialize on the showroom floor. I am breaking down the engineering and pricing logic behind this machine to see if it can actually deliver the level of truck reliability we expect. It is time to look past the branding and understand what it really takes to build a full-sized pickup. Receive SMS online on sms24.me

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