5 Ways I'm Preparing My SEO for 2027
👉 Free SEO strategy workbook, use it to put any ideas onto paper for your own site: https://social.semrush.com/4hmomRnSEO is changing so fast that most 2027 predictions will already sound dated by the time you read them. Brian Dean, founder of Backlinko and Exploding Topics, walks through his playbook for next year — the five strategies he's already using on his websites to keep growing traffic from Google and get cited by ChatGPT, Claude, and Gemini.
We cover:
• Why human-first outranks SEO content
• Which keywords to stop chasing in 2027
• Why every piece of content has multiple jobs now
• Why simple original-data pages get cited more than big industry reports
Sites Brian references:
📎 Housefresh, human-first review content: https://housefresh.com
📎 Gumloop, first-person B2B SaaS content: https://www.gumloop.com
📎 Legal Trends article on Exploding Topics: https://social.semrush.com/4hcXIeM
📎 ChatGPT Users article on Exploding Topics: https://social.semrush.com/3SZhq4A
🕒 Chapters:
0:00 SEO is changing fast — here's the 2027 playbook
0:38 Strategy 1: Double down on human-first content
2:44 Strategy 2: Move away from commodity keywords
3:58 Strategy 3: Focus on bottom-of-funnel searches
5:14 Strategy 4: Give each piece of content multiple jobs
6:41 Strategy 5: Build original data assets
8:22 Wrap-up and next steps
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