How Centralize Rebuilt Their Site in Two Weeks – With Webflow MCP
Centralize is the automatic relationship map for enterprise sales – a GPS for complex, multi-stakeholder deals. When it came time to rebuild their website, the team had two weeks and one core principle: AI native or nothing.Their chief of staff Mika prompted the idea – what if they leaned into Webflow's MCP instead of a traditional build? So Mika connected Claude Code and Codex to Webflow's MCP server and started building. No learning curve. No handoffs. Just a conversation with an AI agent about what was possible – and then doing it.
The workflow that emerged was truly multiplayer. Mika Adlin (the Chief of Staff) and CEO Rachit Kataria iterated daily inside Webflow – dropping feedback as comments directly on the site. Claude Code and Codex pulled those comments and addressed them autonomously. Right before bed, Mika would leave a batch of notes. By morning, a new iteration of the site was waiting.
The result: a full site rebuild in two weeks that shipped on time, on spec, and exactly the way the team envisioned it. Pages that used to take days now take minutes. And the team owns every part of their stack, their brand, and how they present themselves to the world.
Learn about Webflow MCP → https://webflow.com/feature/mcp
MCP Starter Kit → https://webflow.com/resources/mcp-starter-kit
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