The 5 Levels of Graphic Design (Most Designs Stop at Level Two)

What are the 5 levels of graphic design, and where is most of your work on those levels?
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There are 5 levels of graphic design—and most designs stop long before they become genuinely memorable. In this video, I break down how graphic design moves from aesthetics and layout, through visual communication and persuasion, to the point where a brand identity actually stays in someone’s mind. Subscribe for more graphic design tutorials, branding insights and practical ways to become a better designer.

We’ll explore visual hierarchy, poster design, layout, typography, branding and design psychology through five versions of the same creative brief. You’ll learn why a design can look polished yet communicate very little, how to test whether your hierarchy works, and what separates a well-designed poster from a visual identity people remember.

This video is for graphic designers who want to move beyond simply making things look good—and start using design principles with more intention. It also features Luma’s agentic workspace, a tool designed to keep research, planning, assets and creative direction connected throughout a project. Find Luma via the link below.
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©️ Copyright
The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author

0:00 Level 1
1:58 Level 2
3:55 Level 3
5:15 Luma Motion Graphics
6:50 Level 4
8:18 Level 5

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