Why demand is on the rise for Platform PMs - Kartik Bandhuvula (Amplitude) - ProductTank SF

What does it mean to be a platform product manager, and why are these roles increasingly vital in today’s product landscape? In this talk, Amplitude’s Product Lead for Data Platform, Kartik Bandhuvula, unpacks the platform PM role, drawing on his own career and case studies from companies like Stripe, Unity, and Splunk.

Chapters

0:00 Introduction and context
2:18 What is a platform PM
5:08 Examples of platforms
8:34 Mapping platforms on a framework
12:27 Platforms abstracting complexity
13:19 Amplitude data platform case study
22:00 Measuring platform success
25:13 The PM’s role in overlap
27:04 Common myths about platform PMs
29:32 Skills and hats of a platform PM
32:11 AI and the platform PM role
35:21 Demand for platform PMs
36:57 Who should be a platform PM
38:14 Audience Q&A

Key takeaways

— Platform PMs enable scale by building systems and building blocks other teams and customers rely on
— Value is often invisible and metrics must connect platform success to company outcomes such as adoption, time to value, and reliability
— Customer empathy applies internally and externally, serving engineers, analysts, designers, and executives alike
— AI is a superpower for platform PMs, accelerating prototyping and reducing dependence on design resources
— The role is strategic, not just technical, focused on business impact, prioritisation, and creating force multipliers across the organisation
— Demand for platform PMs is growing due to complexity, AI-first products, and the need for integrated ecosystems Receive SMS online on sms24.me

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