How to Run Reddit Ads for Your Business (Full Tutorial + $100 Test)
Reddit ads work — but only if you set them up right. Here's a step-by-step $100 experiment any business can replicate.*Download the free B2B Marketer's Guide to Reddit — the exact targeting frameworks and creative best practices used in this video:* 🔗 https://clickhubspot.com/phy6
I spent $100 testing Reddit Ads for my business — here's exactly what happened. In this Reddit Ads tutorial, I'll walk you through how to set up, launch, and analyze a Reddit ad experiment from scratch, including the setup mistakes most brands make, how to find the right subreddits, and how to read results in a way that can actually get you budget approval.
Reddit might be the most underestimated ad platform for B2B marketers and small businesses right now. AI engines like ChatGPT and Claude cite Reddit 40% of the time — more than Wikipedia, more than YouTube. Your buyers are already there. The question is whether your brand should be too.
What's covered in this video:
00:00 Why Reddit ads are worth testing
01:23 Step 1: Setting up your Reddit profile and AI strategist
04:46 Step 2: Subreddit research and community analysis
09:05 Step 3: Building and launching your $100 ad experiment
12:02 Step 4: Reading your Reddit Ads results and making the business case
My $100 Reddit Ads results:
CPC: $0.93 (benchmark is under $2 — under $1 is great)
CTR: 1% (Reddit benchmark is 0.3–0.5%)
Landing page conversion rate: 11%
Estimated cost per lead at scale: ~$8.50 vs. $75–$150 on LinkedIn
Whether you're an SMB, a B2B marketer, or an entrepreneur looking for a lower-cost lead generation channel, this experiment gives you a replicable framework you can run for your own brand — and the data you need to justify the investment to stakeholders.
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