Why You Should Be Measuring AI Share of Voice Right Now
Measure your AI share of voice against your competitors with the Semrush AI Visibility Toolkit: https://social.semrush.com/46opVZQRight now AI tools like ChatGPT and Google AI Mode are recommending brands to your customers, and there's a good chance your competitors show up more often than you do. AI share of voice is how you measure that, and this video explains what this metric is, how to check yours using the Semrush AI Visibility Toolkit, and how to read it across different LLMs. It covers three practical ways to improve it, ordered from least to most effort: closing the topic gaps where competitors appear and you don't, building your presence on third-party sites like YouTube and Reddit, and improving the sentiment towards your brand. Do all three consistently and you'll show up as the answer more often when your audience asks AI for a solution.
📎 Links mentioned
▶ Start your FREE TRIAL of Semrush: https://social.semrush.com/45UEXX7
▶ How to conduct competitor analysis — watch now: https://social.semrush.com/4xskIMB
▶ How to build trust and awareness on Reddit — watch now: https://social.semrush.com/4d0QoQL
▶ How to get ChatGPT to recommend your brand: https://social.semrush.com/4ycKDI9
🕒 Chapters
0:00 What AI share of voice is and how it's calculated (a simple formula)
1:04 Why tracking share of voice matters
2:05 How to measure it in the Semrush AI Visibility Toolkit
4:30 Comparing share of voice by AI platform
6:24 Tracking share of voice over time
6:55 Method 1: Close topic gaps with competitors
9:49 Method 2: Build visibility beyond your website
12:02 Method 3: Improve your brand sentiment
16:54 Recap and what to watch next
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