Do NOT trust Apple Intelligence!
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Apple Intelligence is artificial intelligence, but private. Because Apple is a privacy company, unlike the rest of the big tech, of course. AI is expensive and how is Apple going to pay for this? It’s gonna be you. You will pay for this, by spending more time on their apps and services inside their own platform and Apple will have more real estate to show you ads on. If this is surprising news for you, Apple’s has been shifting its strategy to make more money from ads and services because hardware sales are falling. And this how they will make their shareholders happy.
Apple is changing its strategy and is banking more and more on its ability to exclusively target Apple users across all devices on its platform. And Apple Intelligence has been integrated deeply with the operating system whether you like or not. The more you use it, the more usage data you generate and the more lucrative Apple’s ad network becomes.
I also don’t like the ChatGPT integration. Apple promises your IP address will be obscured and your requests won’t be stored by OpenAI. And we know nothing else about this deal. OpenAI is very explicit that they will collect and use every bit of user data, including the content of prompts and chats. But I want to know what permissions OpenAI is gonna have on users devices.
Understand what Apple Intelligence is about – it’s another tool designed to keep you locked in inside Apple’s platform. It’s not a privacy-preserving option. It’s a convenience tool. The integration across Apple apps and services is gonna be seamless and amazing, as always. But you will become an even greater target of Apple’s emerging advertising strategy.
Sources
[0] https://www.apple.com/apple-intelligence/
[1] https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/
[2] https://www.nytimes.com/2023/10/26/technology/google-apple-search-spotlight.html
[3] https://arstechnica.com/tech-policy/2023/10/googles-21-year-deal-with-apple-is-the-heart-of-monopoly-case-judge-says/
[4] https://www.nytimes.com/2020/10/25/technology/apple-google-search-antitrust.html
[5] https://www.nytimes.com/interactive/2018/06/03/technology/facebook-device-partners-users-friends-data.html
[6] https://www.apple.com/legal/privacy/aipi/
[7] https://security.googleblog.com/2021/09/introducing-androids-private-compute.html
[8] https://blog.google/products/android/android-12-beta/
[9] https://blog.google/technology/safety-security/how-we-make-every-day-safer-with-google/
[10] https://security.googleblog.com/2021/10/pixel-6-setting-new-standard-for-mobile.html
[11] https://support.google.com/pixelphone/answer/12112173?hl=en
[12] https://github.com/google/private-compute-services
[13] https://security.googleblog.com/2022/12/trust-in-transparency-private-compute.html
[14] https://arxiv.org/abs/2209.10317
[15] https://linddun.org/threats/
[16] https://linddun.org/threat-types/
[17] https://www.apple.com/legal/privacy/pdfs/apple-privacy-policy-en-ww.pdf
[18] apple.com/legal/privacy/data
[19] https://machinelearning.apple.com/research/introducing-apple-foundation-models
[20] https://security.apple.com/blog/private-cloud-compute/
[21] https://security.apple.com/blog/private-cloud-compute/
[22] https://cloud.google.com/blog/products/identity-security/titan-in-depth-security-in-plaintext
[23] https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg
[24] https://www.nytimes.com/2022/09/06/technology/apple-ads.html
[25] https://www.ft.com/content/db21685b-d4dd-421d-95ac-980e9d40c05c
[26] https://www.apple.com/legal/privacy/data/en/ask-siri-dictation/
[27] https://www.apple.com/legal/privacy/data/en/siri-suggestions-search/
[28] https://support.apple.com/guide/iphone/use-advanced-data-protection-iph584ea27f5/ios
[29]https://www.apple.com/legal/privacy/data/en/messages/
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