LV's $3,000 Bag Sparks Social Media Outrage for Copying Africa's "Ghana Must Go" Tote | Spotlight
LV's $3,000 Bag Sparks Social Media Outrage for Copying Africa's "Ghana Must Go" Tote | SpotlightLouis Vuitton is facing backlash after unveiling a $3,000 designer bag resembling the iconic “Ghana Must Go” tote — a woven plastic bag symbolising forced migration across West Africa. Critics online accuse the French luxury brand of cultural appropriation and insensitivity, arguing it has turned a painful chapter of African history into a fashion statement. The bag, once used by displaced Ghanaians fleeing Nigeria in the 1980s, has been reimagined in leather and monogrammed canvas for the runway. Social media users slammed the brand for profiting off trauma without acknowledging its roots. This controversy reignites a wider debate over Western fashion houses exploiting cultural symbols for profit while ignoring the historical suffering they represent.
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