Anupam Mittal on Startup Funding, Investor Expectations & Shark Tank India Insights | @SonyLIV
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VIDEO INTRODUCTION:
In this episode of the Indian Business Podcast, we sat down with Anupam Mittal (founder of Shaadi. com) and one of the most popular Sharks on Shark Tank India who takes us deep into the world of startups, investing, and founder mindset. From breaking down why valuations are often misunderstood, to explaining the realities of dilution, exits, and anti-dilution clauses, Anupam reveals what truly matters when building a company that lasts. He shares candid insights on what separates missionaries from mercenaries, why India’s mergers and acquisitions ecosystem is still evolving, and how he evaluates entrepreneurs beyond just their pitch. Along the way, he opens up about his own hiring frameworks, the importance of unnamed reference checks, and how leaders should handle arrogance, egos, and team dynamics. Packed with wisdom from one of India’s most experienced entrepreneurs and investors, this conversation is a must-listen for anyone serious about startups and the business of building legacies.
Timestamps
00:00 - Introduction
03:12 - How to decide if you need funding or not?
14:45 - The simplest way to test an idea
23:22 - How to pitch to Anupam Mittal?
34:11 - Methods to cultivate business acumen
40:28 - What will boom in India in the next 10 years?
54:11 - How China dominates the world
1:00:00 - How to build a brand for India 2 & India 3?
1:06:52 - How to pitch the right way?
1:11:11 - Startups Anupam Mittal has invested on Shark Tank
1:15:10 - Do Sharks have a thesis of investing?
1:17:46 - How to gauge a startup before investing?
1:20:26 - What are the biggest mistakes while pitching?
1:22:27 - How to value a company?
1:28:21 - Why a big cheque isn't always good?
1:31:57 - Mercenaries vs Missionaries
1:36:32 - Do investors reply to cold emails & DMs?
1:38:50 - Anupam’s secret for great hiring
Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW
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