I love them all, but I love me more | Dana L. Cox | TEDxThird Ward

In this talk, Dana L. Cox explores what happens when people abandon themselves to preserve relationships, roles, and expectations. And why growth often comes with guilt.

Dana challenges the idea that loyalty requires endurance. And reframes self-love as honesty, not selfishness.

So many of us are rewarded for staying silent, staying comfortable, and staying the same. Even when it costs us. Dana invites the audience to reconsider what it means to change, to outgrow, and to choose alignment over approval.

This is a candid reflection on self-trust, self-love, and the courage it takes to stop negotiating who you are for the sake of belonging. Dana L. Cox is a leadership strategist, executive coach, speaker, and Vice President of Product Management and Development at DreamFi, where she leads high-stakes product strategy at the intersection of access, equity, compliance, and scale.

With over 30 years across financial services, technology, and consulting, Dana has held senior leadership roles at Mastercard, FIS, and Fiserv, helping drive more than $150B in business impact. She has built and led global teams across fintech, product innovation, and operational excellence, translating complex systems into outcomes that shape real lives and long-term opportunity.

Dana is the creator of the Positioned to Paid™ framework and founder of FIX Coaching & Consulting, where she equips high-achieving professionals to reclaim their voice, visibility, and value without burnout. She is also an active business acquirer, using ownership as a pathway to legacy and generational impact.

Dana has spoken at Yale University and appeared on national media platforms. She rose from administrative assistant to global executive while raising seven children and navigating profound personal loss. Her leadership is grounded in lived experience and a single conviction: success should never require self-abandonment. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Receive SMS online on sms24.me

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