Hims & Hers CPO on Building Delightful Products in Regulated Markets | Dheerja Kaur | E278
In this episode, Carlos Gonzalez de Villaumbrosia interviews Dheerja Kaur, Chief Product Officer at Hims & Hers, the publicly traded health and wellness platform with a market cap of over $10 billion and more than 3 million active users across its Hims and Hers consumer brands.At Hims & Hers, Dheerja is building the future of preventative care by combining diagnostics, clinical guidance, and personalized treatments—all delivered through a consumer-grade digital experience. From healthcare to fintech, Dheerja breaks down how PMs can master regulatory nuance without sacrificing speed or UX, why pairing product with clinical and compliance experts is a superpower, and how to turn constraints into differentiation through org design, platform thinking, and data.
What you’ll learn:
– Why product leadership in regulated industries requires a different kind of PM muscle.
– How Hims & Hers is expanding from transactional treatments to full-stack preventative care.
– The rationale behind maintaining two separate apps—and how that unlocks personalization at scale.
– How AI is powering internal tools, treatment plans, and personalized health journeys.
Key Takeaways :point_down:
– Building for Impact, Not Just Efficiency: Why Dheerja prefers mission-driven industries that improve lives over “fun” products.
– Product Meets Clinical: How Hims & Hers pairs PMs with in-house physicians to co-create treatment and diagnostic experiences.
– From Health Stack to Health Loop: Why continuous testing, personalized treatments, and AI-powered insights are the future of digital health.
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