Mirumi Emerges as 2026's First Viral Toy Trend After Labubu Craze | Firstpost America | N18G

Mirumi is emerging as the internet’s first major viral obsession of 2026. Developed by Tokyo-based Yukai Engineering, the plush-style bag charm is actually a motion-responsive robot designed to react to its surroundings. Attached to handbags or backpacks, Mirumi tilts its head, looks away when approached, nods, and signals low battery through subtle movements. Rechargeable via a Type-C cable and priced at around $114, the toy has already gained traction on social media, with users comparing it to Labubu and calling it “Labubu with artificial intelligence.” Trend watchers say Mirumi reflects Gen Z’s growing interest in emotional tech that doubles as fashion, signalling a new phase in wearable, interactive accessories.

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