A Founder's Journey from Microbiologist to Market Disruptor | Singularity University
What does it take to bring the world's first genetically engineered probiotic to market—and convince consumers to buy it?Join us for an intimate conversation with Zack Abbott, PhD, co-founder and CEO of ZBiotics, the company that's rewriting the rules of the probiotics industry by doing what everyone said was impossible: building a proudly GMO consumer brand.
In this candid discussion, Zack will share the complete journey—from his living room idea to over 10 million servings sold—revealing how he identified problems worth solving, navigated uncharted regulatory waters, turned GMO skepticism into a competitive advantage, and built a business model that's now expanding into multiple product lines.
We'll explore the strategic thinking behind ZBiotics' approach to innovation, the real challenges of scaling biotech (hint: it's not the science), and why he believes smart companies across industries should be developing their "biostrategy" today. Whether you're exploring biotech opportunities, leading innovation initiatives, or simply curious about the future of consumer products, this conversation will challenge your assumptions about what's possible when biology meets business strategy.
Perfect for executives, entrepreneurs, and innovation leaders interested in exponential technologies, consumer products, health and wellness, sustainability, and the practical realities of bringing breakthrough innovations to market.
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Singularity is the leader in educating, inspiring, and empowering leaders to imagine and create breakthroughs powered by exponential technologies.
We transform the way people and organizations think about exponential technology and the future, and enable them to create and accelerate initiatives that will deliver business value and positively impact people and the planet.
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