India’s weird celeb obsession...

A sitting Chief Minister loses his own seat, and an actor who has never been an MLA, never held a single day of administrative office, becomes Chief Minister in his very first election. In the North, this feels next to impossible. Yet the South, which leads the country in literacy and per capita income, is exactly where people build temples for actors and bathe their cutouts in milk.

But this is not about one star winning an election. It is about a tradition more than sixty years old, where the Dravidian movement turned cinema into propaganda, turned fan clubs into a ground-level cadre, and turned the on-screen messiah into a real-life god. From MGR to NTR to Jayalalithaa, this worship has even proven inheritable.
We break down why this formula collapses in the North, and the most uncomfortable question of all: when a messiah wins power, who is left to hold him accountable?

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