Что такое ШРИНКФЛЯЦИЯ?

Шринкфляция - от английского shrink - уменьшать (плюс, собственно, инфляция - что забавно, это изначально же означает “надувание”). Речь о незаметном уменьшении размера упаковки продукта, чтобы покупатели не замечали рост цен. Раньше сок стоил, например, 75 рублей за литр, а теперь в пачке уже не литр, а 900 мл. Причём дизайн упаковки тот же самый, и на глаз разница почти незаметна.

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