How Apple Almost Went Bankrupt

Before the iPhone and the trillion-dollar valuations, Apple was just weeks away from total collapse. Driven to the brink by toxic management, failed products, and a lack of vision, the tech giant nearly vanished. In this documentary, we interview former Apple executives to uncover the chaotic truth of how Apple survived its darkest hour - and the radical pivot that saved it.

00:00 Introduction: From Turmoil to Tech Titan
02:22 The Garage Roots: Apple's 1976 Birth
04:24 The Millionaire List: Exponential Nasdaq Growth
06:54 The Bathroom Disaster: The Flop of Apple III
08:24 The Secret Room: 100 People vs Steve Jobs
10:43 Steve’s Baby Fails: Why Nobody Bought Mac
12:51 The Board’s Coup: Steve Jobs Forced Out
15:19 The 90-Day Warning: Falling to Wintel
18:11 Newton's Trash: Failed Ambitions and Lost Soul
21:01 The $1 CEO: Return of the Founder
23:11 Think Different: Relaunching the Cult
26:20 The Color Disruption: Jonathan Ive’s iMac G3
28:22 Music Salvation: The iTunes & iPod Revolution
30:13 One Single Device: The Shocking iPhone Reveal
32:14 Glass Churches: Designing the Apple Store
35:33 The Devastating Loss: Death of a Visionary
37:01 Trillion-Dollar Power: Tim Cook’s Strategy
38:52 The Luxury Shift: Capturing the Chinese Market
41:40 Fading Mojo? The Fight Against Global Rivals
44:23 Beyond Hardware: The Enormous Services Future

S01: Lehman Brothers | Kodak | Barings Bank | Kingfisher Airlines.
S02: LEGO | Garuda Airlines | Fujifilm | Nintendo.
S03: Marvel | Olympus | Nissan | Philips.
S04: Haier | Starbucks | Apple | Grab | Japan Airlines

Series: Inside the Storm
Produced by MAKE Productions Receive SMS online on sms24.me

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