10 Tahun Bersama Shopee, Kisah Brand Lokal Mirael Sugar Wax
Berawal dari dapur kecil di rumah dengan modal hanya Rp 1 juta, kini Mirael Sugar Wax berhasil menjangkau pelanggan hingga ke Asia Tenggara. Felicia Regina, sang pendiri, membuktikan bahwa cukup satu langkah berani dan kerja keras tanpa henti bisa mengubah kegelisahan pribadi menjadi peluang besar.Dengan memanfaatkan teknologi dan terus belajar beradaptasi bersama Shopee selama satu dekade, Felicia berhasil memperluas jangkauan pasar, meningkatkan penjualan, hingga akhirnya membangun pabrik sendiri dan membuka lapangan kerja bagi ratusan orang.
Selain fokus dalam membangun bisnis. Felicia turut berkomitmen untuk ikut berdampak bagi lingkungan sekitar dengan membangun Yayasan Hasanayu Pelita Cinta untuk menyalurkan sebagian keuntungan dari setiap produk Mirael yang terjual untuk mendukung anak-anak dan lansia yang membutuhkan bantuan gizi dan layanan kesehatan.
Sumber: Telusur Karsa / @kompascom
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