Can Amazon’s Climate Pledge Friendly Program Change Shopping Habits? | Climate Rising
How can companies make sustainability information useful to consumers at the moment they make a purchase? Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge Friendly, Amazon’s sustainable shopping program. They explain how Amazon uses third-party certifications to identify products with sustainability attributes, how the company evaluates which certifications qualify, and how it translates complex standards into information consumers can quickly understand. The conversation also explores what Amazon has learned about consumer behavior since launching the program in 2020. Cameron shares research showing a sales lift for products after joining Climate Pledge Friendly, while Justine explains why the environmental impacts that matter most differ across product categories. They also discuss how customer feedback, experimentation, and evolving sustainability science continue to shape the program.Guests:
Justine Mahler, Director, Technical Product Management, Sustainability (Environment and Regulatory Reporting) at Amazon
Cameron Westfall, Head of Product and Engineering, Climate Pledge Friendly at Amazon Receive SMS online on sms24.me
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