Building Product Process From Scratch
What do you do when you join a team without a product process in place?In this Product Excellence clip, Maya Brooks (COO, IFundWomen) shares how she built a complete end-to-end product process from scratch, from ideation with the CEO to execution across design, research, and marketing.
She walks through how to balance big-picture conversations with tactical sprint cycles, why every product needs a “Dope Ideas” board, and how early team alignment prevents chaos later in development.
What You Will Learn
• How to start a product process from zero
• The power of visible idea pipelines and open contribution
• How to balance top-down and team-led collaboration
• Why alignment early saves rework later
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