Product Strategy Lessons from Notion, Stripe & Google | Enterpret VP of Product
Most product teams drown in customer feedback but struggle to prioritize what actually matters. Join Birkan Icacan, VP of Product at Enterpret and former Head of Enterprise Product at Notion, as he shares how he scaled product decisions at Google, Stripe, and Notion using AI and customer intelligence, and how these principles continue to inform how teams plan and prioritize for 2026. Learn how leading teams move beyond volume-based prioritization to make strategic decisions grounded in revenue impact, retention, and business metrics.Key Takeaways:
✅ Quantify feedback beyond volume: Learn how to measure customer feedback by revenue impact, CSAT, and retention (not just ticket counts) to identify which features will truly move your business metrics.
✅ Leverage AI throughout the product lifecycle: Discover practical workflows for using AI and Knowledge Graph across planning, scoping, and launch phases to accelerate time-to-insight and validate product decisions at scale.
✅ Measure launch impact with data: Leverage AI and before/after analysis to quantify the real impact of your product launches and prove ROI to leadership.
Meet the Speaker: Birkan Icacan, VP of Product at Enterpret
Birkan Icacan is VP of Product at Enterpret, where he leads product strategy for the customer intelligence platform. His career in tech spans over a decade of product management experience across Google, Stripe, and Notion, but it started in an unexpected place: as a customer support agent at Google, working with advertisers on Google Ads.
View Speaker's Full Profile: https://utm.io/ulIxP
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