How to decode bullsh*t buzzwords | Ivana Leiseder | TEDxZurich
Have you ever rolled your eyes at overcomplicated corporate jargon or vague inspirational quotes? You are not alone. Take ‘leveraging synergy’ or ‘harnessing sustainability’; our language is becoming a maze of meaningless buzzwords. In this witty and thought-provoking talk, marketing anarchist and author Ivana Leiseder exposes the rise of 'bullshit' in our everyday conversations—why it happens, how it affects us, and most importantly, how we can cut through the nonsense. With insight and humor, she teaches us how we can reclaim clarity—one word at a time!Ivana Leiseder is a marketing expert, author, lecturer, and relentless fighter against bullshit with over 20 years of experience. She has created some of the most recognized campaigns for many organizations and even Fortune 500 companies. Her actions have taken many forms: founding Switzerland’s first independent music magazine; shaking up the conventional wine market by bringing Serbian wines to Switzerland; giving a terminally ill woman access to a life-saving treatment by initiating Europe’s largest crowdfunding campaign in the health sector; and penning a widely recognized book on bullshit. Today, Ivana battles bad marketing practices with her own business. Raised at the intersection of Tito and Tell, Ivana is the same age as Windows 1.0.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Receive SMS online on sms24.me
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