11 Marketing Rules Every YouTuber Needs to Know

Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands.


00:00 - Intro
00:58 - Who Is Kate Tolo
03:35 - The Nightclub Theory of Going Viral
08:54 - Never Assume, Always Test
11:36 - Why Failure Is Invisible
14:09 - Start With Text First
18:04 - Turning Press Publish LA Into a Pitch
24:31 - Know Your Ticket Price
26:48 - Ruthlessly Create Value
30:22 - If It Works, Say It Again
34:34 - Speak Simply
35:57 - See It In Context
39:07 - Publish Immediately
41:47 - Timely vs Timeless Content
43:03 - The Yes And Approach
46:06 - Bryan's Girlfriend Reveal Receive SMS online on sms24.me

TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.

Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.

Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.

TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.

Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.

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What is YouTube?

YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.