The Missing Piece Strategy | Strategy Seekho by Dr Vivek Bindra
Har baar Sales badhane ke liye naya Customer laana zaroori nahi hai… kai baar aapke Existing Customer ki Next Need hi aapki agli Sale ban sakti hai.Strategy Seekho By Dr Vivek Bindra ke Episode 4 mein jaaniye “The Missing Piece Strategy”, kaise apne existing customers ko One More Product kharidne ka reason dekar Sales, Average Order Value (AOV) aur Revenue ko increase kiya ja sakta hai.
Milgard ne apne Milk Carton par Blue Cat ka aisa Design banaya, jo ek Carton par incomplete tha aur 4 Cartons ko saath rakhne par complete hota tha. Nateeja? Customers ek ki jagah 4 Cartons kharidne lage aur Purchase Quantity ke saath Sales bhi automatically badh gayi.
Isi tarah McDonald’s ka Burger ke saath Fries aur Coke offer karna ya Starbucks ka Coffee ke saath Croissant aur Cookies offer karna, ye sirf Extra Products sell karne ka tareeka nahi, balki Customer ki Next Need ko identify karke Purchase ko increase karne ki Strategy hai.
Toh apne Business mein Next Customer dekhne se pehle ye sochiye —
Aapke Customer ki Next Need kya hai?
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