AEO Explained: How to Show Up in ChatGPT | Field Notes
*Get our Free AEO Grader* 🔗 https://clickhubspot.com/f2c339ChatGPT traffic is overtaking Google. Here's how to optimize your brand for AI search engines before you become invisible.
Is ChatGPT on the verge of overtaking Google for search traffic? According to Semrush, yes... and that means marketers need a whole new strategy. It's called AEO (Answer Engine Optimization), and if you're not optimizing for it yet, you're about to become invisible in AI search.
In the first episode of Field Notes, we're breaking down exactly what AEO is, how it differs from traditional SEO, and, most importantly, how to actually do it. We brought in Mike King, founder and CEO of iPullRank, a content marketing and enterprise SEO agency focused on relevance engineering, to share the tactics that are working right now.
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00:00 - Intro
00:56 - What is AEO?
01:22 - Where to start with AEO
02:12 - Test AEO readiness with AEO Grader
02:45 - How to optimize for AEO
03:29 - What works for AEO on-site
05:17 - AEO tactics that don't work
06:30 - What works for AEO off-site
07:18 - How to leverage brand marketing on Reddit
08:35 - How to approach digital PR
09:50 - Benefits of consistent messaging
10:45 - Aligning content strategy with goals
12:13 - The Last Word
14:40 - AEO in Review
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Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately.
About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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