How to Grow on Instagram as a Business (Not Just an Influencer)
Learn how to grow on Instagram with Sophie Miller’s real strategy: the Reach → Nurture → Sell system behind 195K followers, plus DMs, carousels and more.*Download the free Instagram Growth Worksheet and put Sophie’s strategy to work on your own account:* https://clickhubspot.com/57ow
In this video, Sophie shows you how to grow on Instagram as a business, not just an influencer. You’ll learn:
● Why Instagram builds community in a way LinkedIn can’t
● The Reach → Nurture → Sell framework that gives every post a job
● How to plan your Instagram content calendar month by month
● How to use ManyChat keyword comments and DMs to move followers to your newsletter
● Why sends, replies and sign-ups matter more than reach
● How to write carousel hooks that earn the stop and the share
● Why consistency beat trend-chasing for five-plus years
Chapters:
0:00 Why Instagram Built My Community
01:17 Instagram vs. LinkedIn: Discovery vs. Relationships
02:11 Why Sends Matter More Than Reach
03:01 How the Account Grew: Posting Then vs. Now
03:47 Give Every Post a Job: Reach, Nurture, Sell
05:11 Give Every Month a Job (Scroll Forward Launch)
06:17 How to Nurture Your Instagram Audience
08:23 What Never Changed in My Instagram Strategy
09:28 Why a Great Hook Isn’t Enough
10:25 Why I Stuck With Carousels Instead of Reels
11:06 Recap + Free Worksheet + Next Episode
This is Episode 3 of HubSpot’s 4-part series with Sophie Miller from Pretty Little Marketer on building a personal brand, growing on social media, and monetizing it. Subscribe to the HubSpot Marketing channel so you don’t miss Episode 4, all about growing on LinkedIn.
▶️ Episode 1: https://www.youtube.com/watch?v=PIXeupfIOTY
▶️ Episode 2: https://www.youtube.com/watch?v=wmkUM2Edm6A
▶️ Episode 4: Coming soon!
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
⚠️ Disclaimer
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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