How She Made $21M Selling $49 Courses | Maria Wendt
Everyone said you can't make real money selling low-ticket products. Maria Wendt built an eight-figure online business doing exactly that, selling $49 digital courses, running simple Facebook and Instagram ads, and working roughly two days a week.Three years ago she was running a high-ticket coaching business and dropping her six-month-old daughter at daycare every morning. A photo of her cuddling her daughter in the back seat after a full day apart was the moment she decided something had to change. The goal wasn't wealth. It was covering rent with small products so she could be home with her child.
In this talk from Mindvalley U, she breaks down the full business model: why the real bottleneck in most online businesses is traffic rather than strategy or pricing, how she starts ad campaigns at $5 a day, why sending people straight to a checkout page outperforms webinars and long nurture sequences, how in-person collaborations transformed her reach after thirteen years of building alone, and how she gets customers to buy again and again.
Underneath all of it is an identity shift. She stopped seeing herself as a business owner and started seeing herself as a content creator, making content the single non-negotiable in her week.
Practical, specific, and free of hype.
🎙️ About Maria Wendt:
Maria Wendt is a business coach and content creator who has taught over 150,000 students how to build sustainable online businesses. After pivoting from high-ticket coaching to low-ticket digital products, she built an eight-figure business while working part-time as a single mother.
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