The Business of Longevity: India's Trillion Dollar Market Nobody Is Building For | Case Study
⭐️ Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/
To know more about Primus, checkout:
https://www.primuslife.in/ & https://marzi.life/
Check out Adarsh on social media -
Instagram: https://www.instagram.com/adarsh_narahari/
Linkedin: https://www.linkedin.com/in/adarsh-narahari/
Primus Dashboards as seen in the episode
https://drive.google.com/drive/folders/1h0zU_CeSfz5JJULTVRAXQbVOvvgps6Ev?usp=sharing
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https://thethinkschool.com/sp/communication-masterclass/
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👉Video Introduction
What if India's biggest startup opportunity isn't AI, fintech, or quick commerce, but the country's fastest-growing elderly population?
While most brands are busy building products for Gen Z and Millennials, millions of senior citizens with enormous disposable income remain one of the most underserved consumer segments in India.
In this episode of the Indian Business Podcast, we sit down with Adarsh, MD and Founder of Primus Senior Living, to uncover India's rapidly growing Silver Economy and why it could become one of the biggest business opportunities of the next decade.
We unpack some of the biggest lessons behind building for India's senior citizens, including:
• Why the Silver Economy is India's biggest untapped market
• The three biggest causes of early mortality among senior citizens
• Why most children unknowingly care for their parents the wrong way
• Massive startup opportunities in elder care, healthcare, housing, travel, and lifestyle
• How to build products that seniors actually want to buy
• The science behind Blue Zones and healthy aging
Whether you're an entrepreneur, founder, marketer, or simply someone who wants to understand and care for their parents better, this conversation is packed with insights that will completely change the way you think about business, aging, and the future of India.
Let's get started.
Chapters -
00:00 - Intro
03:17 - India's Biggest Untapped Opportunity
06:07 - The Biggest Cause of Early Mortality
12:23 - The 3 Silent Killers of Aging
18:16 - Why Your Parents' Idea of Fun Is Different
20:32 - How Adarsh Solves Loneliness
31:02 - The Second Biggest Cause of Early Mortality
37:05 - Why Your Parents Ignore Your Advice
45:11 - 3 Startup Opportunities in the Silver Economy
47:45 - Why Brands Fail to Sell to Seniors
50:46 - The Third Biggest Cause of Early Mortality
55:19 - Can You Build a Business Around Purpose?
57:50 - What India Can Learn from Singapore
01:00:05 - The 5 Traits of Every Blue Zone
01:06:22 - Helping Parents the Right Way
01:11:08 - Key Takeaways
Our must watch must episodes:
1. Super You's EPIC ₹100 Crore Blueprint: INSANE Marketing SECRETS Nobody Talks About! IBP 46
https://youtu.be/G8UK7WcdF1Y
2. 100x Your Brand in 60 Minutes with These PROVEN Tactics
https://youtu.be/H088ypbYuDw
3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal
https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA
4. How to Build a clothing brand and make 500crores in India?
https://youtu.be/Vwl6ZETAf9s
5. Why is Boult still bootstrapped? ft. Varun Gupta
https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd-
✅Study Materials:
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#ThinkSchool #BusinessPodcast #SilverEconomy #StartupIndia #Entrepreneurship #ElderCare #BusinessStrategy #business #seniorhealth #elderly #purpose #seniorliving Receive SMS online on sms24.me
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