Pic's Peanut Butter founder Pic Picot on building his nutty empire | Money talks
Pic Picot is the founder of Pic’s Peanut Butter, a Nelson-based company that’s grown into one of New Zealand’s most recognisable food brands. In this conversation he talks about how the business started, the challenges of growing it, and why he’s recently sold part of the company.We also discuss his outlook on money, family, and what comes next after decades of building a business from scratch. It’s a candid look at the man behind the peanut butter label.
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