2201: Why I Interview 5 of Your Ideal Customers to Create the Best Website Possible by Jenny Lee...

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Episode 2201:

Jenny Lee explains why she interviews five of a client's ideal customers before designing anything, and how those hourlong conversations surface wants and frustrations that a numbers-driven market research pass never reaches. She lays out how user experience research differs from market research and argues that entrepreneurs get the sharpest picture of a customer when the two are combined. The payoff is a website built on real language and real problems, which is what moves visitors toward conversions.

Read along with the original article(s) here: https://www.hellobrio.com/blog/user-experience-research (https://www.hellobrio.com/blog/user-experience-research)

Quotes to ponder:

"User Research helps us create happier visitors, which in turn leads to more sales conversions."

"Jakob Nielsen, UX pioneer, says that research with 5 people will bring out about 80% of the issues."

"Fewer than that, and you get conflicting information. More than that, and you end up hearing the same thing over and over."

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