Jeff Booth: Finding Signal in a Noisy World | Bitcoin 2026

The world feels louder, more chaotic, and more confusing than ever and Jeff Booth of Ego Death Capital says that's because most of us are still measuring reality in a money that has to grow forever. In this keynote, Jeff lays out why the natural state of a free market is deflation, why credit-based fiat can't allow it, and why Bitcoin is imposing the first true free market the world has ever seen. He walks through his "Four Observers" framework fiat, crypto, digital gold, and protocol to show why the same asset looks completely different through each lens. If you've ever struggled to explain Bitcoin to a no-coiner, this is the talk to send them. Subscribe for more keynotes from the Bitcoin Conference.

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🔶 Jeff Booth - Ego Death Capital

Chapters:
0:00 - Finding the Signal in a Noisy World
1:24 - You Are the Signal: Generations of Influence
3:35 - Trapped in Yesterday's Mental Models
4:32 - Why a Free Market Means Deflation
6:37 - 21 Million vs. Infinite Money
8:45 - Observer One: The Credit Money Trap
10:29 - Observer Two: Confusing Bitcoin With Crypto
11:29 - Observer Three: Bitcoin as Digital Gold
13:25 - Observer Four: Bitcoin as a Protocol Stack
17:23 - Agency, Emergence, and the World We're Building

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