How to Build a Marketing Plan That’s Guaranteed to Delivery ROI
*Download HubSpot's free AI-powered guide and turn this marketing math into a complete marketing plan in minutes.* 🔗 https://clickhubspot.com/13aedcStop guessing at marketing. There's a formula that tells you exactly what to do — and it starts with one number: your revenue target.
In this video, I sit down with Abby Murray, CEO and Co-Founder of Storyarb, who has applied this reverse-engineering marketing math to Fortune 500 companies, B2B startups, and her own businesses. She walks us through the exact equation step-by-step so you can build a marketing plan that's tied directly to real business results.
Here's what we cover:
The Sales Numbers You Need First
Before you build any marketing plan, you need three numbers from your sales team: average contract value, win rate, and sales cycle length. These are the foundation of the entire equation.
How to Reverse-Engineer Your Marketing Goals
Starting from your revenue target, you work backwards through customers → demos → traffic to figure out exactly what marketing needs to deliver — no gut feelings required.
Choosing the Right Marketing Mix
Whether you're sales-led, product-led, or a mix of both determines which channels deserve your time and budget. Learn how to assign weight to channels based on what's actually worked for your business in the past.
Measuring What Matters
Set KPIs that align with your sales cycle, create real cross-team alignment, and finally have the data to justify your marketing budget to leadership.
TIMESTAMPS
0:00 – Why marketing is a math problem
1:27 – The sales numbers you need first
3:04 – How to reverse-engineer your revenue
3:38 – Choosing your marketing mix
4:47 – Setting KPIs and measuring success
6:50 – How to justify your marketing budget
WHO THIS VIDEO IS FOR:
This tutorial is built for small business owners, marketers, and entrepreneurs who are tired of marketing on instinct and want a repeatable, data-driven system that ties directly to revenue.
#MarketingStrategy #DigitalMarketing #MarketingTips #SmallBusinessMarketing #MarketingMath #ContentMarketing #YouTubeMarketing #MarketingPlan #B2BMarketing #AIMarketing
Subscribe for more HubSpot
🔗 https://clickhubspot.com/t90m
📙 FREE Certification Courses
Digital Marketing Certification:
👉 https://clickhubspot.com/od6
Social Media Marketing Course:
👉 https://clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 https://clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 https://clickhubspot.com/Email-Marketing-Certification
About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
⚠️ Disclaimer
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
#HubSpot Receive SMS online on sms24.me
TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.
Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.
Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.
Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
@YouTubeReaderBot allows you to subscribe to Youtube channels.
By using @YouTubeReaderBot Bot you agree with YouTube Terms of Service.
Use the @YouTubeReaderBot telegram bot to be the first to be notified when new videos are released on your favorite channels.
Look for new videos or channels and share them with your friends.
You can start using our bot from this video, subscribe now to How to Build a Marketing Plan That’s Guaranteed to Delivery ROI
What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
