How to Build a ₹100 Cr Brand: Brand Building Secrets from SuperYou's Nikunj Biyani | IBP 46
👉Check out Odoo: https://www.odoo.com/r/bJ0⭐️ Think School’s flagship Communication course with live doubt sessions: https://thethinkschool.com/sp/communication-masterclass/
👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29
VIDEO INTRODUCTION -
In this episode of The Indian Business Podcast, we sit down with Nikunj Biyani, Co-Founder of SuperYou, the brand that generated ₹100 crore in just six months in one of India’s most competitive FMCG spaces.
From protein bars to baked chips, SuperYou has redefined what “better-for-you” snacking means in India. Nikunj shares how he turned years of FMCG experience into one of the fastest-growing consumer brands in the country, why India’s next disruption lies in legacy food categories like biscuits and namkeen, and how partnering with Ranveer Singh shaped SuperYou’s bold, high-energy brand identity.
We break down everything from the science of taste and category innovation to brand design philosophy and how to build a mass brand that stands for something. From the psychology of guilt-free indulgence to the real economics behind product development, this episode is packed with lessons for every entrepreneur, creator, and brand builder.
If you’ve ever wondered how to crack India’s new-age FMCG market, this is your playbook straight from the man behind one of its most successful brands. Watch this Intriguing yet simple conversation now!
Timestamps -
00:00 - Intro
03:30 - Super You Origin Story
09:48 - India’s Changing Consumption Habits
17:09 - White Spaces in Legacy Industries
23:43 - How Ranveer Singh Became Co-Founder?
33:17 - ‘Better for You’ Category: The Next Big Disruptor?
41:10 - Was Super You Unfairly Criticized?
44:20 - Why Choose Wafers?
49:10 - Pricing & Consumer Expectations
52:45 - Brand Building Framework
1:00:08 - Power of Logo & Packaging
1:05:03 - Chips as a Category
1:13:30 - How to measure Taste?
1:17:42 - From Research to First Sample
1:26:58 - How to Write a great Brief
1:30:48 - Key Takeaways & Summary
Our best-performing episodes -
1. Smt. Nirmala Sitharaman, Finance Minister
https://youtu.be/uKO8tk3_itQ?si=vF8T442Txq_blu0i
2. Arvind Kejriwal, Delhi 2025 Elections
https://youtu.be/8nES01011GY?si=dbSUEk_fDJnJs_Wp
3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal
https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA
4. How will Modi govt fix India’s problems? ft. Sanjeev Sanyal
https://youtu.be/3Lgf2WHstBY?si=wT2qbyagfnHiDFm_
5. Why is Boult still bootstrapped? ft. Varun Gupta
https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd-
Think School is a Digital School that we all deserved, but never had
►►Check out Think School's Online courses: https://www.thethinkschool.com
#protein #health #ranveersingh #wafer #chips #d2cindia #startup #branding #100crore Receive SMS online on sms24.me
TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.
Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.
Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.
Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
@YouTubeReaderBot allows you to subscribe to Youtube channels.
By using @YouTubeReaderBot Bot you agree with YouTube Terms of Service.
Use the @YouTubeReaderBot telegram bot to be the first to be notified when new videos are released on your favorite channels.
Look for new videos or channels and share them with your friends.
You can start using our bot from this video, subscribe now to How to Build a ₹100 Cr Brand: Brand Building Secrets from SuperYou's Nikunj Biyani | IBP 46
What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
