Unlocking the Business of Brand Deals on YouTube /w @hopescope

Creator @hopescope and YouTube senior director, Romana, sit down with Creator Liaison @ReneRitchie for an in-depth chat on the reality of running a YouTube channel as a business. They break down how automated midrolls actually work, the nuts and bolts of brand deals and dynamic brand segments, and what it really takes to turn a YouTube audience into a sustainable career

0:00 - The YouTube flywheel
0:36 - Hopescope’s journey to 8 million subscribers
1:24 - How YouTube ad products work: matching creators and brands
4:11 - Optimizing midrolls and overcoming creator hesitation
9:34 - The spectrum of opportunities: from takeovers to always-on partnerships
11:15 - Finding intuitive brand deals and unlocking new verticals
13:43 - Brand mentions, open calls, and getting paid
15:53 - Dynamic brand segments: monetizing long-form archives
19:42 - What's next: affiliate boosts, shorts links, and full-funnel growth
21:54 - Diversifying your business: AdSense, merch, and brand deals
23:28 - The future of hyperpersonalization and creator-brand partnerships Receive SMS online on sms24.me

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Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.

Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.

TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.

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What is YouTube?

YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.