LA CRISIS DE LOS INFLUENCERS YA OCURRIÓ EN CHINA | Jabiertzo

En este vídeo he querido aportar mi granito de arena a la llamada "crisis de los influencers". Veremos qué relación tiene con China y cómo se desarrolló allí, porque en el gigante asiático probablemente van un paso por delante en ese sector. No en vano, fue principalmente en China donde se fraguó el auge de los minivideos y del contenido en vertical. La forma en que arrasó con otros formatos alarmó a las plataformas occidentales y tomaron una serie de medidas que quizás agravaron el oportunismo que suele acompañar a todo gran cambio. Además en China ya asoma la nueva tendencia: creación de contenido a base de IA, con presentadores y actores artificiales 🤖

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