India's Bar Boom Looks Great on Instagram. The Numbers Tell a Different Story
India has never had more cocktail bars. There have been over 100 new openings in five years, awards nominations up 40%, and the scene spreading from the metros to Jaipur, Shillong and Hyderabad. But behind the reels and the opening-night buzz lies a brutal business. Licence costs that multiply, rents and salaries eating into margins, and a survival rate that even the most experienced operators put at one in three. We speak to bartenders, consultants and owners to understand what it actually costs to run a bar in India today, and why so many don't last.Footage source:
Minakshi Singh and Yangdup Lama, New Delhi
Three Barstools
50 Best Bars - Sidecar
Koliwada Cocktail Club
Barbet & Pals, Delhi
Punchline, Mumbai
PCO Archival Footage, Delhi
Houdini, Mumbai
Adam & Eve, Mumbai
Banng, Mumbai
Monin India
Team:
Script - Murali Menon
Producer - Sankalp Tomar
Narrator - Utsav Parekh
Editor - Kunal Singh
Graphic Designer - Sumit Teotia
Executive Producer - Akshay Bijawat
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