Marketers Gave Up On Backlinks Too Soon
New videos every week with critical updates on SEO and AI visibility. Subscribe: https://social.semrush.com/4yH7kV3A new Zippy survey of 131 SEO experts just ranked backlinks the second most important ranking factor overall — behind only relevance. In this video, Semrush Content & Growth Manager Amanda Milligan covers:
• Why authority still runs on links, long after PageRank
• What backlinks mean now
• Why visibility on ChatGPT, TikTok, and Reddit belongs in the same conversation
• Why nofollow links are coming in last (and why Amanda disagrees with that)
• Two ways to bucket your link building: link producers vs. association producers
📎 Zippy's SEO ranking factors survey: https://social.semrush.com/4rkLPXO
📎 Read more on Search Engine Land: https://social.semrush.com/3UWb1rk
📎 See who's linking to your site (and your competitors) with Semrush Backlink Checker — try FREE for 7 days: https://social.semrush.com/4cOfaUo
🕒 Chapters:
0:00 Google vs SEOs
0:15 The Zippy survey: what 131 SEO experts said
0:59 Why backlinks still matter for authority
1:34 What backlinks mean now
2:04 Visibility beyond Google search results
2:28 Why nofollow links deserve more credit
3:57 Two buckets: link producers vs association producers
4:45 The key takeaway
5:18 What to check out next
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