I asked Marketers What They Really Think About AI
We asked marketers at UNBOUND 2026 what they really think about AI—and why so few companies are seeing results.*Get the data behind the conversation! Download HubSpot's FREE 2026 State of AI research reports to see how businesses are using AI and what's driving real results:* 🔗 https://clickhubspot.com/a55h
What do marketers really think about AI in 2026? We went behind the scenes at HubSpot's UNBOUND 2026 conference to ask marketing leaders how they're using AI, whether they're ready for what's next, and what humans still do better.
With 90% of surveyed companies using AI but only 6% seeing transformational results, there's a growing gap between adopting AI and actually getting value from it. So what's holding marketers back?
At UNBOUND 2026 in Boston, we spoke with marketers and heard from industry leaders, including HubSpot CEO Yamini Rangan, co-founder Dharmesh Shah, Kip Bodnar, and Kieran Flanagan, about the future of AI in marketing.
From fears about AI replacing jobs to the real-world workflows helping marketing teams work faster, we explore what it actually takes to succeed in the AI era.
In this video, you'll discover:
How marketers are really feeling about AI and whether they're prepared for what's next
Why so many businesses use AI but so few are seeing transformational results
Real examples of how marketing teams are using AI to save time and move faster
Why human creativity, critical thinking, and judgment are becoming more valuable
How your own data, expertise, and context can help you get better AI results
FREE RESOURCE: Get HubSpot's 2026 State of AI research reports for insights into AI adoption, marketing trends, and what successful teams are doing differently: https://clickhubspot.com/a55h
CHAPTER TIMESTAMPS
00:00 – What Marketers Really Think About AI in 2026
01:36 – Will AI Take Over? What Leaders Are Saying
03:36 – How Ready Are Marketers for AI?
04:28 – Why 90% Use AI but Only 6% See Major Results
05:47 – How Marketing Teams Are Actually Using AI
08:01 – What AI Can't Replace: Human Judgment
11:19 – The Future of AI Marketing: Humans + AI
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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