Why transformation is hard by Christian Idiodi, SVPG - ProductTank Perth
Christian Idiodi, Partner at Silicon Valley Product Group and Co-author of Transformed, unpacks the real challenges and profound rewards of driving enterprise transformation. Drawing on personal experiences leading transformation at a legacy financial printing company, Christian shares stories of resistance, courage, and the reinvention of culture, technology, and mindset. This session is a masterclass in why most transformations fail, what real agility looks like, and how empowered teams can unlock breakthrough innovation.Chapters
(0:06) Introduction to Christian
(0:57) Why Transformation Is So Difficult
(9:07) Case Study: Transforming a Financial Printing Company
(15:27) Changing How You Build
(22:52) From BAU to Empowered Product Teams
(26:53) Customer Discovery and Redaction AI Breakthrough
(32:04) Deciding Which Problems to Solve
(34:27) Shifting to Outcome-Oriented Vision and Strategy
(36:17) Cultural Change and Sales Collaboration
(39:35) Final Lessons and Transformation Outcomes
(46:03) Q&A: Executive Resistance, Building Trust, Financial Strategy, Regrets
Key Takeaways
— Transformation is not a project; it’s a mindset shift. Companies must stop viewing transformation as a fixed initiative and start iterating through small, outcome-driven experiments.
— Fear, excitement, and frustration are the true drivers behind most corporate transformations—not vision.
— Agility is the ultimate competitive advantage, especially in the age of AI and rapid disruption.
— Empowered teams are key. Discovery, not just delivery, must become part of the core product competency.
— Culture change beats process change. Winning hearts and minds through trust and context is essential for sustainable transformation.
— The CEO must lead from the front. Transformation fails without executive sponsorship that is both vocal and persistent.
— Deep customer understanding builds internal credibility. Over 850 customer interactions shifted the power balance from sales to product.
— Funding persistent teams focused on business outcomes leads to continual innovation. Receive SMS online on sms24.me
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