How to Build a Killer Brand Style Guide Using AI

If your branding feels scattered, start here.
*Start building a more consistent brand today.* 🔗 https://clickhubspot.com/71b6d1

Most brands don’t have a creativity problem — they have a consistency problem.

In this episode of Field Notes, Aja Frost and Kyle Denhoff break down building brand guidelines with AI, showing you how to make a brand style guide that covers both brand identity and messaging framework — so every campaign’s branding feels cohesive, scalable, and unmistakably you.

If you’re a marketer, founder, or SMB leader:
- Your brand voice is already hiding in your customer data
- AI can analyze reviews, support tickets, and sales calls in minutes
- Consistency builds trust, and trust builds growth
- A usable style guide makes scaling content easier — not harder

AI won’t replace your brand strategist. It will make them 10x faster. What used to take months now takes weeks.

Want the step-by-step prompts and templates to build your brand? https://clickhubspot.com/71b6d1

Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately.

Chapters
00:00 Field Notes Episode 7
01:34 How do you make a brand style guide?
05:26 AI-powered brand style guide
06:38 What are the components of visual ID?
09:23 How to enable your team to use a style guide?
11:07 How do you update your style guide?
13:04 Last Word

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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.

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