型男老總│書給你聽 EP576_人文藝術篇:《瀧本幹也 攝影前夜》保護自己的作品,只交一張最滿意的照片

《瀧本幹也 攝影前夜》
人文藝術|21_3_18
定價:550元
優惠價:79折 435元
購買網址:https://www.cite.com.tw/book?id=FI1067

文/城邦書虫總經理 林福益

每次規劃行銷作為需要視覺提案時,總會希望美編可以多提供幾版設計,讓大家從中比較選出最好的作品。但嚴格說起來,不同版本之間常常只是色調或是文字物件比例配置的調整,尤其有些照片的差異不是太明顯,不仔細看,根本難以察覺。

「我只交一張精選照片。」日本知名的商業攝影師瀧本幹也直言,他交稿的時候,通常只會精選一張自認為「最滿意」的照片。因為挑片的重要性不亞於攝影,甚至可以說,它是決定「自己對這項作品是否無愧於心」的重要關鍵。

一張商業攝影廣告,總能散發出強烈的個性力量,吸引住消費者的目光。這樣的成功作品,不只是為了滿足客戶的需求,更是攝影師拍攝前的精心布局與調校設計後,交出最滿意的作品。難怪他在書中強調:唯有自己才能保護自己的攝影作品,十分真切。 Receive SMS online on sms24.me

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